Senior Specialist Prepaid Customer Value Management CVM - Kuwait City, الكويت - Ooredoo Corporate kuwait

وصف

• Work with the Director, CVM prepaid and the Manager, Campaign Management to propose and prepare the Ooredoo Kuwait Prepaid Consumer Retention strategy, Campaigns prioritization, Campaigns marketing design, Roadmaps for the different aspects under Customer Life Cycle Management.
• Contribute to the review of the Retention strategy and Roadmap on a monthly, quarterly, half yearly and annual basis.
• Management of Consumer Marketing Retention Activities. Deliver the Retained revenue as outlined in the Annual Budget from the various retention related activities.
• Oversee the rollout of various Retention activities which are designed to reduce churn, increase Life Time Value, and improve the Life Cycle Management process for our customers.
• Develop and supervise monthly / weekly / daily monitoring and analysis of Consumer churn (deactivation, inactivity and dormancy) within the different product groups and customer segments and propose adequate marketing actions accordingly.
• Coordinate with different Divisions / Departments like Customer Care, Sales, Finance, Segments team, Product Teams, BI, Communication, Technology and any other relevant internal or external teams for roadmap execution.
• Ensure the correct and timely training of relevant staff on Retention programs / activities.
• Work on the Annual Budget preparation exercise with respect to Retention, make recommendation for and help to track the annual budget for Retention activities.
• Document and review the Customer Retention Processes as needed.
• Deliver & coordinate corresponding campaign requirements to be delivered to the CMS team for campaign execution.
• Defines strategic segments to be targeted for specific offeringsAttend Marketing meetings as required with different Divisions / Departments.
• Proactively take responsibility for self-improvement by staying well-informed of developments, knowledge and innovations in relevant field of expertise.
• Other duties as directed by supervisor or other superiors.