Bassam Atieh

1. Sales and Marketing Manager  – at ATC ( FMCG ) : 30-June-2021 – Till now :

Items working on : Diaries : 10 Items  , Organic : 60 , Beverage : 4 , Chocolate : 6 , Cold cuts : 6 , Non-food : 8 , Frozen Vegetables : 9 

Brief :   Started the with ATC from the scratch I joined as 1st employee so I setup  the whole department and the brands and give support for whole department to understand FMCG business ( GR , Finance , IT , WH) .

Segments: COOPS , Key account , Traditional trade , E-Commerce . 

Rules in ATC : 

A ) Pricing : 

• Set pricing policy for all items by cost analyst and Depend on the competitors and market prices.
• Contact and negotiate with Kuwait Union of coops to settle item prices depend on their instruction and their price comparison. 
• Set profit margin for each item in normal and promotional type.
• Negotiate with supplier to get best CIF or EXW of the items.
• Coordinate with supplier to set the correct RSP depend of Kuwaiti market.
• Negotiate with supplier to get best support for Listing fees and launching plan plus visibility support. 
• Decide promotion percentage and policy.

B) Trade marketing -Promotions : 

• Negotiate with ATC customers to get better visibility for our brands inside their stores.

C) Sales :

D) Items Registrations –License and shipments clearance : 

• Adjust and review labels information’s for new items to match Kuwait food authority instructions.
• Give advices and for GR department for company’s licenses and requested  paper 

E) PO :

F) Returns and Liquidations : 

G) Exhibitions :

• Attend international exhibition and meet new supplier in order to bring new brand (Dubai and KSA ) .