Bassam Atieh

Bassam.atieh sales manager

المبيعات

Kuwait City, مُحَافَظَة اَلْعَاصِمَة

الخدمات المقدمة

Basam atieh

sales manager

Sales manager

Trade marketing

السعر التقريبي: د.ك 40 لكل ساعة

الخبرة

Sales and Marketing Manager – at ATC ( FMCG ) : 30-June-2021 – Till now :

Items working on : Diaries : 10 Items , Organic : 60 , Beverage : 4 , Chocolate : 6 , Cold cuts : 6 , Non-food : 8 , Frozen Vegetables : 9

Brief : Started the with ATC from the scratch I joined as 1st employee so I setup the whole department and the brands and give support for whole department to understand FMCG business ( GR , Finance , IT , WH) .

Segments: COOPS , Key account , Traditional trade , E-Commerce .

Rules in ATC :

A ) Pricing :

Set pricing policy for all items by cost analyst and Depend on the competitors and market prices.
Contact and negotiate with Kuwait Union of coops to settle item prices depend on their instruction and their price comparison.
Set profit margin for each item in normal and promotional type.
Negotiate with supplier to get best CIF or EXW of the items.
Coordinate with supplier to set the correct RSP depend of Kuwaiti market.
Negotiate with supplier to get best support for Listing fees and launching plan plus visibility support.
Decide promotion percentage and policy.

B) Trade marketing -Promotions :

Negotiate with ATC customers to get better visibility for our brands inside their stores.

Supervise co-packing process for promotions and bundles.
Negotiate with marketing agencies to get proper quotation for printing POSM , Branding inside shops and sampling activities .
Decide items which need promotions and improvements by analyst monthly sales report.
Scan competitor’s activities (Discounts and visibility).

C) Sales :

Set Monthly and yearly sales forecast for normal and promotional items depend on market and reports study.
Set monthly sales Target by brand and by SKU.
Set sales team commissions and bonus and their profitability depend on companies goals .
Supervise sales team to reach monthly sales target and provide them proper support to reach company’s goal.
Review and revise ATC contracts with local customers to set the RSP & PTT plus the rebate percentages.
Handling returns and near expiries by liquidating it in cost price

D) Items Registrations –License and shipments clearance :

Adjust and review labels information’s for new items to match Kuwait food authority instructions.
Give advices and for GR department for company’s licenses and requested paper

Follow up with WH team for stock reports and quantities.
Coordinate with WH and suppliers quality control department to store products in proper way depend on their specifications.
Follow up with supply chain department to get Kuwait food authority approval of new shipments ( Lab test + Bayan release ).

E) PO :