- Educate and develop leads through inbound or outbound prospecting via phone calls, emails, events, webinars, and assorted campaigns.
- Identify and develop an in-depth understanding of each lead generation process, supporting marketing activities, prospect touch-points, and the handoff to an Account Executive.
- Generate email sequences, and make cold calls to map and penetrate accounts.
- Conduct follow-up calls and emails until meetings are set.